When Buildings Collide

I can now bear witness to what happens when buildings collide!

To CD or Not to CD, That is the Burning Question!

I'm considering changing my mind...and for anyone who knows me, that's a big deal! See, photographers have complained for some time about clients who want their pictures delivered as hi-res files on CD. In theory, the customer would take these hi-res files to a quality photo finisher to get their prints made. The main argument against this practice has been financial. For a hundred years or more, photography studios have operated on the model of attracting customers with cheap sitting fees, and then charging higher prices for prints.

I typically price my photo sessions so I break even on the sitting fee, and hope for some profit on the backend when my customers love their pictures and order lots of prints. However, in certain cases, I have given in to customers who want their final product on CD. I charge for this service based on the average print order that I am forfeiting, and extract a promise from the customer to use a quality photo lab. 

Recently though, I've realized that when a customer's prints aren't top notch, it can still cost the photographer plenty. One of my clients lives in my neighborhood -- if they didn't, I probably never would have seen their final print. The framed print on their wall was a disappointment to them and to me, and we talked about that. Their print (A) to the right was too dark AND too light (overly contrasty) and lacked the color vibrancy of the original.

When my customers picked up their print, they were told that the color in the original file was too subtle, and that the look on their computer screen wasn't reproducible on paper. The tech explained that the photo was underexposed, and that the photographer should have used a neutral density filter on the sky portion of the photo. He blamed the bad print on me!

To satisfy myself, and to show my customer what they were missing, I had a print made from the same file using one of my trusted professional photo labs. The print (left) looked great!

So what is the real cost of allowing customers to make their own prints from CD? When the customer shows their photo to friends, and tells them "we had our portrait done by Jackson Scott Studios," their friends may not see my best work. My customer may not be getting the high-quality that I strive to deliver, and that ultimately hurts my reputation. I may be losing not only that customer's future business, but potential referrals from their friends who should have seen the high quality professional prints that I would have been proud to put my name on. I may stop delivering photos on CD even in special cases, because in the end the only thing on which I have to build my business is my reputation. And I don't want to put that in the hands of an unknown photo lab technician!

Debating the Darkside: Business vs. Art

Art and business have coexisted since at least the time of the Renaissance. Newly rich merchants, families with old money, and the ultimate business -- the Catholic church -- have long financed the lives of artists thus providing the means that allowed them to keep creating. 


Well known artists like Michelangelo definitely ran businesses, complete with accounts payable and receivable; professional facilities in the form of a studio/factory; and students and apprentices acting as employees. These early professional artists even marketed themselves by becoming members of royal courts, and cultivating relationships likely to bring them lucrative commissions -- an early form of social marketing!

But artists have long hated being labeled. So the debate about being called an artist or a business person; as well as deciding what is art and what is not, continues to rage.


I think about these issues a lot. But an article written by an acquaintance of mine is spurring me to respond with my two cents on the difference between art and business. Josh's original article can be found on his blog.


First, I think I can clarify the debate by starting with some definitions from Merriam-Webster online:


  1. Business: a usually commercial or mercantile activity engaged in as a means of livelihood: dealings or transactions especially of an economic nature.


  2. Hobby: a pursuit outside one's regular occupation engaged in especially for relaxation.


  3. Art: the conscious use of skill and creative imagination especially in the production of aesthetic objects; also works so produced. 


One concern of Josh's article is the importance of deciding whether your pursuit of art is a business or a hobby. M-W's definition of hobby says it is an activity pursued mainly for relaxation, while a business is an activity engaged in as a means of livelihood. What I think Josh misses, is that not every artistic pursuit falls into these two categories. In fact, the word hobby can have truly negative connotations -- often being used as a put-down by those who consider themselves serious about art when describing other less serious artists.


In the art world, who doesn't fall into one of these two categories? How about artists who use their creativity to deal with evils and injustices they see in the world -- and sometimes to thrust this work into the public eye to shine a spotlight on these issues? These artists may not be interested in turning their creations into a business, but their work can not be considered a hobby. Or how about that little-known artist Vincent van Gogh? He passionately devoted his life to painting, but never sold a single work while he lived. Was painting a hobby for him?


So what happens when the art of a so-called outsider (like van Gogh) is discovered? There are modern cases of shut-ins, or secretive graffiti artists whose work is suddenly discovered and embraced as true art. Their work can end up in public and private collections, and the work can be represented by professional art dealers who make sure the artist is well compensated. Consider the very secretive street artist Banksy who is likely getting rich while few even know his true identity. Just because an artist begins making money from their work does not mean they automatically become a business person in the traditional sense.


In Josh's article, he goes on to say that as an artist, if you sell your work you have a responsibly to "consider what the customer thinks is valuable and change your work accordingly." This statement is completely wrong, and I think it's important to make the distinction about what separates an artist from a business person in other industries.


In most industries, a product is created to meet a need. If that product meets the needs of enough people, and the business can reach enough potential customers, that company has a good chance of being successful. Then if the business stays tuned into the needs of the public, they can tweak an existing product or invent entirely new products to sell. Speaking from personal experience though, as an artist-first/business-person-second, it's critical that I begin by creating a work of art that is unique to me. It first needs to communicate what I want to say, and look how I want it to look. If I'm going to put my name on this "product" it has to be completely true to my vision.


Only after I've created MY work of art can I think about how to sell it to others. The moment I start taking the pulse of the market first and creating second, I have reversed my emphasis and become less of an artist. If I were to start creating art and tweaking my output because I thought it would sell better, I would have to reverse my formula and become a business person/artist. It's a small but important distinction!


To wrap up today's discussion of this issue (I'm sure the debate will continue for a long, long time) I want to make a point about how this discussion relates to another even BIGGER issue -- the ongoing debate to answer "what is art?" While I can only answer that question for myself, the longer I'm around the easier it gets to say what is NOT art (think Thomas Kinkade). This art-as-a-product is any work that is created because it is likely to sell, and not because the artist felt a deep need to express themself. 


As an artist, I am not merely creating products. I create because I have a deep need to express something that is unique to me. I hope that others appreciate what I create, and that my creations make a lasting impact. But if that doesn't work out... I'll just keep doing what I want. Satisfied that I am doing what is right for me.

The short, sweet season

The Franke family enjoyed one of the nicest evenings we've had in the Northwest this summer, and got some really great family pictures to boot. I met them at one of my favorite locations in Steilacoom, and shot into the start of that magic hour.

There were the usual challenges working with a three-year old, but their daughter is adorable, precocious, full of personality, and quite a talker. It was really fun working with them. And though they're moving away soon, they'll now have some beautiful visual memories as souvenirs of their time living here.

Here are just a couple of the photos we got.

It's the busy season for outdoor portraits, and it doesn't last long around here. Who's ready for their family portraits next?

Group Dynamics

I took part in a really fun group photo shoot last weekend at the graffiti garages in Tacoma, WA.

The group shoot was organized by #Gary Walmer, and we were joined by model/jewelery designer #Emily Blodgett (plus more models, jewelry designers and makeup artists).

Usually when I'm photographing people, I have to stick to the script, and give them what they want...a professional portrait, cute pictures of the kids, etc. Group shoots like this though are a good opportunity for me to experiment, and work with other photographers. This time, I was able to do some fairly experimental shooting (using remote off-camera flash, shooting in low light, and using a very shallow depth of field).

Here are just a few of the shots I really liked of Emily. I feel that shooting like this gives me an opportunity to grow as an artist, and as a professional. Besides, it's just good fun, and in this case, I really like the results! To see more of these shots of Emily,click either of the above photos to go to my Facebook page, click on "Like", and leave a comment if you'd care to.

Hope to hear opinions from my "fans" soon!

Photo Ops for All (In Tacoma Area Only for Now)

Come by King's Books in Tacoma on July 16th and get your picture included in my newest project. (I'll send you a copy as well). Hope to see some of you fabulous people there! 

My Favorite Book Ever!

I’m proud to announce my newest photography project: My Favorite Book Ever! I’ve begun seeking out interesting people -- who like books -- and photographing them with their favorite book. Picking the ONE favorite seems to be hard for many people. Dressing the part and posing for a great picture is the next challenge. 

How about you? Want to be part of the project? My first goal is taking pictures with an exhibit in mind. Maybe one day it will be a book? A major motion picture, or...

My first effort was pretty wild -- and a blast! If any of my Western Washington peeps haven't had the pleasure of meeting Sweetpea Flaherty at King's Bookstore, I highly recommend you seek him and his great shop out! This is a rough edit of the first photo in this series:

Who: Sweet Pea Flaherty,         
Owner, King's Bookstore, Tacoma WA

Favorite Book: Taiyo Matsumoto’s Tekkon Kinkreet


As I continue working on this project, you'll see more here and at facebook.com/favoritebookever
Why not go there now and click "Like"