In my ongoing attempt at "branding" my business, I find many examples in the world of what not to do. For instance, many experts say "Fake it 'till you make it," but if there's a major disconnect between what you say you are, and the reality that your public sees, it's going to be very difficult to make your message believable.
Authenticity is the key. And knowing what you are -- without trying too hard to be something you're not -- is an important component.
As for myself, I'm not a "Chic Photographer." But if I were, I would carefully present my workspace, myself, and every aspect of my business to reflect that name. I try to stay a little closer to my reality, and hope to present myself as professional, and just a little bit funky. It's pretty much who and what I am.
Now I just have to hope that's what the people want!
Thank goodness Fall still has a few days of nice weather left in it. The nights have been cold...below 30 degrees in surrounding areas. And lots of grey days. However, I was able to get James Dodsworth out in the waning sunshine for a very nice portrait session. When we started, the Northwest skies were threatening rain, but the more I shot, the more James loosened up, and the more the clouds cleared. In fact, we ended up with a beautiful evening with fantastic light. The only bummer was that light was gone quickly and early -- darkness took over by 6:45. That always takes me by surprise this time of year after I've gotten used to our 8:45 Summer sunsets. I know Winter is on its way, but I'm enjoying this Fall stuff. I just need to get out in it while it's still light out!
